CASE STUDY:
PARKSIDE FOOTBALL CLUB
Following promotion, Parkside were stepping into a more competitive environment.
Despite strong performances on the pitch, their online presence didn’t reflect that level.
Without clear positioning, they weren’t attracting the players, sponsorship opportunities or coaching standards required to compete.
Increase player recruitment through more consistent trial bookings
improve the quality of players joining the club to match the new league level
Position the club competitively against more established teams
Introduce a visual identity that reflects the club’s standards instantly
Create opportunities for sponsorships
Attract high quality coaches
OBJECTIVES
Defined a clear player profile to attract the right level of talent
Structured content around key moments in the football calendar
Developed consistent visual identity
Refined brand voice and message to clearly communicate the club’s values and offer
Shifted content towards driving trial bookings and player recruitment
Implemented targeted engagement to attract high level coaches and create sponsorship opportunities
Elevated content quality to better reflect the club’s level and environment
WHAT WE DID
RESULTS
+1502.6%
INCREASE IN AVERAGE REEL VIEWS
Improved reach and discovery
70%
OF ENGAGEMENT FROM 18-25 YEAR OLDS
Reaching the exact demographic Parkside needed for recruitment and long-term growth
900+
ENGAGEMENTS WITH TRIAL SIGN-UP FORM
Direct interest from players taking the next step to join the club.
70%+
REACH DRIVEN BY NON-FOLLOWERS
Strong new audience acquisition and brand awareness.
IMPACT BEYOND SOCIAL MEDIA
NATIONAL EXPOSURE
Content featured on England Football official platforms, significantly increasing visibility and credibility beyond local level.
ELITE COACHING ATTRACTION
Attracted a Crystal Palace Foundation coach and Football Blacklist winner through targeted recruitment campaigns.
AWARD
RECOGNITION
Elevated club visibility and positioning contributed to Parkside being awarded Team of the Year at the Kingston Borough Sports Awards.
sponsorship
Increased visibility led to sponsorship opportunities and external support, creating additional resources for the club.
