why great coaches still struggle to fill sessions

Written By YCM .

There’s a growing problem in football development - and it has nothing to do with coaching ability.

Some of the most experienced, knowledgeable coaches are still struggling to consistently fill sessions, whilst others with less experience are fully booked weeks in advance.

So what has changed?

Player acquisition is no longer driven by reputation alone. It’s driven by visibility.

Parents and players don’t discover coaches the way they used to . Before committing they will:

  • Search your name

  • Check your Instagram or Tiktok

  • Look for proof of quality, structure and results

And in many cases, their decision is made within seconds.

YCM .